{ Project Notes }

Muyu✱慕雨是一間生活選物店，因為業主非常喜歡窗外下著小雨的時刻，所以這個浪漫的名字就此誕生。

我們也以此延伸形象角色 ─ 小雨滴，撐著雲傘在朦朧的雨中行走，無論世界如何變化，只要換個角度觀察，就能從中發現美好。

慕雨希望為顧客的生活帶來更多療愈時刻。其標準字採用了簡約的線條搭建，定調圓潤、現代 並搭配低飽和的灰藍色、卡其色作為品牌色 整體視覺中性、柔和、清新 。

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Muyu is a lifestyle select shop, and its name comes from the owner's habit of enjoying watching the rain outside the window. In Chinese, "mu/慕" means "love" and "yu/雨" means "rain" which is how this romantic name came to be.

We extended this concept into a character: a little raindrop walking through the misty rain, holding a cloud umbrella. No matter how the world changes, beauty can always be found by observing from a different perspective.

Muyu hopes to bring more simple pleasures into the lives of its customers. The typography uses simple, clean lines with a rounded, modern design, and the brand colors consist of muted tones of gray-blue and khaki, which create a visual identity that is neutral, soft, and unpretentious.

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│ Type │ Logo Design for Small Business

│ Client │ Muyu 慕雨生活選物

│ Year │ 2022