{ Project Notes }

hello bebe主要販售韓國設計童裝，業主希望保留舊版Logo的設定，以小女孩&小男孩的配置重新繪製，並將品牌風格進行重塑。

所以我們將視覺語言定調為質感、簡約、可愛，使用大地色系渲染出純真的森林童話，而春夏與秋冬間的版本變換也為品牌增加更多的趣味性。幫小小人治裝就如同換裝遊戲般充滿療癒力。

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hello bebe is a clothing brand that primarily sells Korean-designed children's wear. The owner wishes to retain some elements of the old logo, redrawing it with the characters of a little girl and boy, and rebranding the overall style.

Therefore, we are setting the brand style to be warm, simple, and cute. Use earthy tones to create a fairytale-like visual. The seasonal variations between spring and winter versions add more fun to the brand. Dressing up little ones is as enjoyable as a dress-up game.

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│ Type │ Logo Design for Small Business

│ Client │ hello bebe

│ Year │ 2022